The Abroaden logo exemplifies the brand’s mission, thus establishing it as one of the top finance companies and translating its core business values into an inspiring visual identity. By moving the long curved line past small lines, the investor signifies their growth and expansion into a more prosperous future and breaking barriers on their way to international investment.įollowing the trend of minimalism and visual clarity, the brand has incorporated bright, youthful colors that convey positivity and approachability. Simple shapes and lines can form a complete image and effectively communicate a brand’s message in a simple way. Designer Giuliano Rusciano‘s logo design perfectly illustrates the brand’s message. Abroaden is an online platform designed for individuals who wish to increase their income streams while living abroad.īrands like this cater to a certain demographic of young expats or those coming from another country to work. Living abroad can present several challenges when it comes to managing one’s finances. Abstraction in logo design is not a new trend, but when paired with elegant fonts like a combination of a serif and a sans-serif, it can signify professionalism with a touch of modernity. The abstract icon representing a partnership mirrors the trend of using abstract symbols to convey a brand’s image clearly yet gracefully. If you look closely enough, it is a simplified vector icon showing a partnership between two individuals shaking hands. Undoubtedly, that already provides the customer with a good understanding of the nature and services of the company. The logo icon of the finance company appears, at first glimpse, to be a fragment of an icon depicting a percentage. Therefore, their business revolves around fostering strong partnerships, which is beautifully reflected in their logo, that also includes the owner’s name to increase credibility. Mark Dowson Consulting provides top-notch business advice to companies to help them scale their business and increase their revenue and sales. The mirrored letters within the arrow add an element of uniqueness. The use of an arrow to signify growth and progress is consistent with the trend of incorporating dynamic symbols that represent progress. The Empire brand name is written beside this exquisite shape in a stylish yet straightforward sans serif font to convey the company’s future-oriented nature. You might also notice that the arrow is composed of mirrored “E” letters, which highlight the name of the company. The company’s logo symbol represents its dedication to progress. A quick glance at the logo suggests business excellence, growth, and sustained success. This logo was designed by the Nektar Design agency. Alliant Credit Union is also a finance company that has a similar logo design. It is also worth keeping in mind that colorful circles will never go out of style. The trend towards minimalism in modern logo design stems from the need for a simplified brand image that can be translated to all types of media and platforms. The move towards simplification and lowercase lettering aligns with the trend of minimalism in graphic design, which reflects the shift to electronic payment methods and technology-oriented approaches. Mastercardĭesigned in 2016, Mastercard’s new logo is a simplified version of its old logo, which had two intertwining circles. To give you some inspiration, here is a selection of some of the best finance logo designs that illustrate how to make a logo look professional and unique at the same time. In this article, we will focus on the financial sector only because each business field has its own peculiarities.ĭon’t forget the key foolproof logo design principle: keep it simple and incorporate modern design elements wisely. The first step is to make a powerful and memorable logo.Īdobe Express recently listed the latest logo design trends that can help you get some ideas. As a financial company, you must create a strong visual representation of these key characteristics in your branding. The success of businesses, especially those in the financial sector, depends on their expertise and the quality of their services. Learn how to use the hottest logo design techniques wisely from these finance brands.
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